Observations: Building brand equity by managing the Brand's relationships

被引：94

|

作者：

Blackston, M

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 2000年 / 40卷 / 06期

关键词：

D O I：

10.2501/JAR-40-6-101-105

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

收藏

页码：101 / 105

页数：5

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