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‘Building, measuring and managing brand equity’
被引:0
|
作者
:
Chris Macrae
论文数:
0
引用数:
0
h-index:
0
Chris Macrae
机构
:
来源
:
Journal of Brand Management
|
1998年
/ 6卷
/ 2期
关键词
:
D O I
:
10.1057/bm.1998.57
中图分类号
:
学科分类号
:
摘要
:
引用
收藏
页码:142 / 143
页数:1
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