MANAGING BRAND EQUITY - AAKER,DA

被引：18

|

作者：

SHOCKER, AD

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1993年 / 30卷 / 02期

关键词：

D O I：

10.2307/3172832

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：256 / 258

页数：3

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