BRAND EQUITY AND ADVERTISING - ADVERTISINGS ROLE IN BUILDING STRONG BRANDS - AAKER,DA, BIEL,AL

被引：2

|

作者：

HERR, PM

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1994年 / 31卷 / 04期

关键词：

D O I：

10.2307/3151889

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：580 / 582

页数：3

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