MANAGING BRAND EQUITY - AAKER,DA

被引：18
|
作者：
SHOCKER, AD
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1993年 / 30卷 / 02期
关键词：
D O I：
10.2307/3172832
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：256 / 258
页数：3
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