‘Building, measuring and managing brand equity’

被引：0

|

作者：

Chris Macrae

机构：

来源：

Journal of Brand Management | 1998年 / 6卷 / 2期

关键词：

D O I：

10.1057/bm.1998.57

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学科分类号：

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页码：142 / 143

页数：1

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