Observations: Building brand equity by managing the Brand's relationships

被引：94
|
作者：
Blackston, M
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 2000年 / 40卷 / 06期
关键词：
D O I：
10.2501/JAR-40-6-101-105
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：101 / 105
页数：5
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