Observations: Building brand equity by managing the Brand's relationships

被引：94

|

作者：

Blackston, M

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 2000年 / 40卷 / 06期

关键词：

D O I：

10.2501/JAR-40-6-101-105

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

收藏

页码：101 / 105

页数：5

相关论文

共 50 条

[41] The Effect of Brand Gender on Brand Equity
Lieven, Theo
Grohmann, Bianca
Herrmann, Andreas
Landwehr, Jan R.
van Tilburg, Miriam
PSYCHOLOGY & MARKETING, 2014, 31 (05) : 371 - 385
[42] Role of brand equity in building a strong brand: a study of cellular phone industry in India
Kathuria, Lalit Mohan
Luthra, Nitesh
INTERNATIONAL JOURNAL OF INDIAN CULTURE AND BUSINESS MANAGEMENT, 2010, 3 (06) : 623 - 644
[43] THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS
Sanchez-Casado, Noelia
Confente, Ilenia
Tomaseti-Solano, Eva
Brunetti, Federico
JOURNAL OF MARKETING THEORY AND PRACTICE, 2018, 26 (03) : 289 - 308
[44] Separation of Brand Equity and Brand Value
Tiwari, Munish Kumar
GLOBAL BUSINESS REVIEW, 2010, 11 (03) : 421 - 434
[45] Brand Awareness and Brand Equity of Outpatient
Drastyana, Serlly Frida
PROCEEDINGS OF THE HEALTH SCIENCE INTERNATIONAL CONFERENCE (HSIC 2017), 2017, 2 : 123 - 126
[46] Building OTT brand loyalty and brand equity: Impact of original series on OTT services
Palomba, Anthony
TELEMATICS AND INFORMATICS, 2022, 66
[47] Building customer-brand relationships in the mobile communications market: The role of brand tribalism and brand reputation
Jurisic B.
Azevedo A.
Journal of Brand Management, 2011, 18 (4-5) : 349 - 366
[48] Building Brand-Fan Relationships in Social Commerce Contexts: Mediators of Online Brand Relationships
Hsu, Li-Chun
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2019, 14 (02): : 106 - 123
[49] A COMPREHENSIVE APPROACH TO BRAND EQUITY: INTEGRATING PRODUCT AND CORPORATE BRAND EQUITY INTO TOTAL BRAND EQUITY MEASUREMENT
Shamma, Hamed M.
Hassan, Salah S.
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, 2015, : 109 - 109
[50] Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity
Erkmen, Ezgi
ADMINISTRATIVE SCIENCES, 2018, 8 (03):

← 1 2 3 4 5 →