The Application Research of Correspondence Analysis Method in Brand Image

被引：0
|
作者：
Luo Xuemei [1 ]
机构：
[1] Guangxi Univ Finance & Econ, Sch Business Adm, Nanning 530003, Guangxi, Peoples R China
来源：
PROCEEDINGS OF 2013 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY | 2013年
关键词：
Correspondence analysis; Brand image research; Application;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The correspondence analysis is a quantitative means for brand image, it can help enterprises to more accurately perceive the brand's image in the eyes of consumers, thus informs of the gap between the image and the corporation desire to build, and help enterprises to take corresponding measures to adjust the methods of brand shaping.
引用
收藏
页码：149 / 153
页数：5
相关论文
共 50 条
  • [31] Research on the Visual Brand Image Design of Visual Culture
    Zhao, Fang
    Luo, Lan
    PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON SOCIAL NETWORK, COMMUNICATION AND EDUCATION (SNCE 2016), 2016, 77 : 33 - 36
  • [32] The Application Research of Consumer Psychology in Brand Design
    Zhang, Bo
    Li, Zhen
    Yao, Jing-zheng
    2011 INTERNATIONAL CONFERENCE ON FUTURE COMPUTER SCIENCE AND APPLICATION (FCSA 2011), VOL 4, 2011, : 355 - 358
  • [33] Research on Construction and Management of Color Order of Brand Image
    Fang, He
    Shun, Cheng
    PROCEEDINGS OF THE 9TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, 2012, : 1349 - 1352
  • [34] A methodological application for the study of the brand image of a tourist destination
    Rial Boubeta, Antonio
    Garcia Carreira, Alberto
    Varela Mallou, Jesus
    PASOS-REVISTA DE TURISMO Y PATRIMONIO CULTURAL, 2008, 6 (01) : 1 - 10
  • [35] Analyze the Application of Virtual Image in Corporate Brand Promotion
    Li, Li-qiu
    Hu, Wei-ping
    2011 IEEE 12TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1 AND 2: NEW ENGINES FOR INDUSTRIAL DESIGN: INTELLIGENCE - INTERACTION - SERVICES, 2011, : 492 - 494
  • [36] THE IMPACT OF SOCIAL MEDIA ADVERTISEMENT AWARENESS ON BRAND AWARENESS, BRAND IMAGE, BRAND ATTITUDE AND BRAND LOYALTY: A RESEARCH ON UNIVERSITY STUDENTS
    Dulek, Bulut
    Saydan, Reha
    INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES, 2019, 9 (02): : 470 - 494
  • [37] Research and Analysis of UAV Infrared Image Registration Method
    Zeng, Lingsha
    Wang, Rui
    Yu, Xingchao
    Lei, Yang
    2018 5TH INTERNATIONAL SYMPOSIUM ON COMPUTER, COMMUNICATION, CONTROL AND AUTOMATION (3CA 2018), 2018, : 108 - 111
  • [38] Research and application of analysis leads design method
    School of Mechanical Engineering and Automation, Beijing University of Aeronautics and Astronautics, Beijing 100191, China
    Beijing Hangkong Hangtian Daxue Xuebao, 2009, 8 (980-985):
  • [39] Analysis on the Relation between Enterprise Brand Image and Product Image
    Zheng, Haohua
    Wang, Mingye
    2009 IEEE 10TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1-3: E-BUSINESS, CREATIVE DESIGN, MANUFACTURING - CAID&CD'2009, 2009, : 1826 - 1828
  • [40] IMAGE METHOD APPLICATION TO MULTILAYER SPREADING RESISTANCE ANALYSIS
    NAGASAWA, E
    MATSUMURA, M
    SOLID-STATE ELECTRONICS, 1977, 20 (06) : 507 - +
12345