The Application Research of Correspondence Analysis Method in Brand Image

被引：0
|
作者：
Luo Xuemei [1 ]
机构：
[1] Guangxi Univ Finance & Econ, Sch Business Adm, Nanning 530003, Guangxi, Peoples R China
来源：
PROCEEDINGS OF 2013 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY | 2013年
关键词：
Correspondence analysis; Brand image research; Application;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The correspondence analysis is a quantitative means for brand image, it can help enterprises to more accurately perceive the brand's image in the eyes of consumers, thus informs of the gap between the image and the corporation desire to build, and help enterprises to take corresponding measures to adjust the methods of brand shaping.
引用
收藏
页码：149 / 153
页数：5
相关论文
共 50 条
  • [11] Research on the Evaluation System of Sportswear Brand Image
    Mu Yaping
    Jiang Xiaofeng
    Liu Guolian
    TEXTILE BIOENGINEERING AND INFORMATICS SYMPOSIUM PROCEEDINGS, VOLS 1 AND 2, 2008, : 942 - 946
  • [12] COMPLEMENTARY APPLICATION OF CORRESPONDENCE-ANALYSIS AND EVENT COVERING OF NOISY IMAGE SEQUENCES
    HARAUZ, G
    CHIU, DKY
    OPTIK, 1993, 95 (01): : 1 - 8
  • [13] Whom Your Brand Is More Like? Analysis of Brand Image and Brand Personality
    Dong, Yufei
    PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON CONTEMPORARY EDUCATION, SOCIAL SCIENCES AND HUMANITIES, 2016, 74 : 370 - 374
  • [14] Research on the Correspondence of Product Symbol and User Image
    Chen, Lina
    Guo, Minying
    ADVANCES IN ENGINEERING DESIGN AND OPTIMIZATION II, PTS 1 AND 2, 2012, 102-102 : 67 - 71
  • [15] An interdisciplinary method for brand association research
    Ranfagni, Silvia
    Guercini, Simone
    Camiciottoli, Belinda Crawford
    MANAGEMENT DECISION, 2014, 52 (04) : 724 - 736
  • [16] Research on Brand Image Dimensions of Characteristic Towns: Based on Brand Concept Map
    Chang, Zhao
    Fei, Shen
    PROCEEDINGS OF INTERNATIONAL SYMPOSIUM ON GREEN MANAGEMENT AND LOCAL GOVERNMENT'S RESPONSIBILITY, 2017, 2017, : 179 - 184
  • [17] Jiangxi Native Products for Place Brand Image Research on the Influence of Brand Loyalty
    Chen, Jian
    Leng, Bei-bei
    Zhang, Wen-tao
    INTERNATIONAL CONFERENCE ON ADVANCES IN MANAGEMENT SCIENCE AND ENGINEERING (AMSE 2015), 2015, : 211 - 215
  • [18] IN SEARCH OF BRAND IMAGE - A FOUNDATION ANALYSIS
    DOBNI, D
    ZINKHAN, GM
    ADVANCES IN CONSUMER RESEARCH, 1990, 17 : 110 - 119
  • [19] Application of destination brand molecule on destination image and brand perception: An exploratory study
    Ivanov, Stanislav H.
    Illum, Steven F.
    Liang, Yating
    TOURISM, 2010, 58 (04): : 339 - 360
  • [20] DIGITAL IMAGE INTERPRETATION BY ANALYSIS OF IMAGE-IMAGE CORRESPONDENCE
    ISAACSON, DL
    PHOTOGRAMMETRIA, 1985, 40 (02): : 135 - 136
12345