Jiangxi Native Products for Place Brand Image Research on the Influence of Brand Loyalty

被引：0
|
作者：
Chen, Jian [1 ]
Leng, Bei-bei [1 ]
Zhang, Wen-tao [1 ]
机构：
[1] Jiangxi Normal Univ, Sch Business, Nanchang 330022, Peoples R China
来源：
INTERNATIONAL CONFERENCE ON ADVANCES IN MANAGEMENT SCIENCE AND ENGINEERING (AMSE 2015) | 2015年
关键词：
Jiangxi native products; Place brand image; Brand loyalty;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Place brand image as the important factor that affects place brand construction. Brand loyalty is the important factor that affects consumers on purchasing choice. Many problems existing in Jiangxi native products industry with rapid development. And this paper will study the place brand image on the influence of brand loyalty through the view of place brand construction and put forward some suggestions on place brand image construction.
引用
收藏
页码：211 / 215
页数：5
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