The Application Research of Correspondence Analysis Method in Brand Image

被引：0
|
作者：
Luo Xuemei [1 ]
机构：
[1] Guangxi Univ Finance & Econ, Sch Business Adm, Nanning 530003, Guangxi, Peoples R China
来源：
PROCEEDINGS OF 2013 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY | 2013年
关键词：
Correspondence analysis; Brand image research; Application;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The correspondence analysis is a quantitative means for brand image, it can help enterprises to more accurately perceive the brand's image in the eyes of consumers, thus informs of the gap between the image and the corporation desire to build, and help enterprises to take corresponding measures to adjust the methods of brand shaping.
引用
收藏
页码：149 / 153
页数：5
相关论文
共 50 条
  • [41] Application of image stitching method in corrosion morphology analysis
    Zhang, Shouxin
    Li, Zili
    Yang, Chao
    Xu, Yazhou
    Zhou, Jiayu
    JOURNAL OF ELECTRONIC IMAGING, 2019, 28 (01)
  • [42] On an adaptive ICA method with application to biomedical image analysis
    Hong, BM
    Calhoun, VD
    2004 7TH INTERNATIONAL CONFERENCE ON SIGNAL PROCESSING PROCEEDINGS, VOLS 1-3, 2004, : 2245 - 2248
  • [43] APPLICATION OF A METHOD OF ANALYSIS OF A PSEUDO-TERNARY CORRESPONDENCE TO A QUESTIONNAIRE CONCERNING SAFETY
    KARNAS, A
    KARNAS, G
    TRAVAIL HUMAIN, 1977, 40 (01): : 97 - 106
  • [44] Local Brand vs Imported Brand: An analysis of Brand Image on Customer Satisfaction and Behavioural Intention
    Natalia
    Syevillia, Geza
    PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES, 2018, 26 : 253 - 264
  • [45] A Study on the Construction Method of Product Image of the Brand Enterprises
    Shen, Fa
    Huo, Faren
    ADVANCES IN ENGINEERING DESIGN AND OPTIMIZATION II, PTS 1 AND 2, 2012, 102-102 : 178 - 181
  • [46] Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market
    Diallo, Mbaye Fall
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2012, 19 (03) : 360 - 367
  • [47] BRAND IMAGE AND BRAND USAGE
    BIRD, M
    EHRENBERG, ASC
    JOURNAL OF MARKETING RESEARCH, 1970, 7 (03) : 307 - 314
  • [48] Research on Monitoring Method of Remote Deformation and System Application Based on Image
    Zhang, Yu
    Zhong, Ruofei
    Li, Yongrong
    Sun, Haili
    ADVANCES IN CIVIL ENGINEERING, 2021, 2021
  • [49] Level set segmentation method in medical image segmentation research and application
    Miao Yu
    Shi Weili
    MECHATRONICS AND APPLIED MECHANICS, PTS 1 AND 2, 2012, 157-158 : 1012 - 1015
  • [50] Review of Research on Application of Vision Transformer in Medical Image Analysis
    Shi, Lei
    Ji, Qingyu
    Chen, Qingwei
    Zhao, Hengyi
    Zhang, Junxing
    Computer Engineering and Applications, 2023, 59 (08): : 41 - 55
12345