Research on Construction and Management of Color Order of Brand Image

This paper mainly, through case study, investigates important role played by colors in the process of promoting a brand image. For a company, its brand image is not only an explicit transmission of its products to the potential customers, but also a way to deliver its profile. The innovation of this paper lies in putting forward the idea of color-order development for a brand image. On the basis of the previous study of domestic brand images, the author develops a new color order for brand image. Since most customers' first impression on a brand image is its colors, the promotion and maintenance of a brand image cannot be without the promotion and maintenance of its color order. Therefore, the promotion and maintenance of its color order is essential in developing a brand image.