Consumers' Willingness to Buy Brand Ginseng Products and its Empirical Study on the Influence Factors

被引：0

作者：

Dai, Yundi ^{[1
,2
]}

Wen, Yanjiao ^{[2
]}

Xie, Wei ^{[2
]}

Li, Huimin ^{[2
]}

机构：

[1] Jilin Agr Univ, Coll Econ & Management, Changchun 130118, Peoples R China

[2] Changchun Coll Finance & Econ, Dept Management, Changchun 130000, Peoples R China

来源：

PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT AND COMPUTING TECHNOLOGY (ICEMCT-16) | 2016年 / 59卷

关键词：

Brand ginseng products; Purchase intention; Influencing factors; Empirical analysis;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

This Logistic model on consumers' willingness to buy brand ginseng products and measurement analysis of influencing factors. Results show that consumers buy brands of ginseng products under the influence of a variety of factors, the primary factor for the consumer's personal factors, including consumer's gender, age, marital status, level of education, household size, household income, prices, purchases, etc.; followed by the awareness of consumers. This article will from three aspects of ginseng to build brand strategy system.

引用

页码：24 / 30

页数：7

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