Consumers' Willingness to Buy Brand Ginseng Products and its Empirical Study on the Influence Factors

被引：0

作者：

Dai, Yundi ^{[1
,2
]}

Wen, Yanjiao ^{[2
]}

Xie, Wei ^{[2
]}

Li, Huimin ^{[2
]}

机构：

[1] Jilin Agr Univ, Coll Econ & Management, Changchun 130118, Peoples R China

[2] Changchun Coll Finance & Econ, Dept Management, Changchun 130000, Peoples R China

来源：

PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT AND COMPUTING TECHNOLOGY (ICEMCT-16) | 2016年 / 59卷

关键词：

Brand ginseng products; Purchase intention; Influencing factors; Empirical analysis;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

This Logistic model on consumers' willingness to buy brand ginseng products and measurement analysis of influencing factors. Results show that consumers buy brands of ginseng products under the influence of a variety of factors, the primary factor for the consumer's personal factors, including consumer's gender, age, marital status, level of education, household size, household income, prices, purchases, etc.; followed by the awareness of consumers. This article will from three aspects of ginseng to build brand strategy system.

引用

页码：24 / 30

页数：7

共 50 条

[1] An empirical study on consumers' willingness to buy agricultural products online and its influencing factors
Guo, Jialin
Hao, Huicheng
Wang, Mengdi
Liu, Ziyu
JOURNAL OF CLEANER PRODUCTION, 2022, 336
[2] A Study on the Influence of Ecotourism Promotion Method and Brand Attitude on Consumers' Willingness to Buy
Zhou, Ping
Jiang, Lanlan
Xie, Li
EKOLOJI, 2019, 28 (107): : 1721 - 1727
[3] FACTORS THAT INFLUENCE CONSUMERS' WILLINGNESS TO BUY TRACEABLE AGRICULTURAL FOODS IN CHINA: BASED ON THE EMPIRICAL ANALYSIS FROM 1573 CONSUMERS
Chen, Jianxian
Zhao, Zhongxiu
Liu, Fei
PAKISTAN JOURNAL OF STATISTICS, 2014, 30 (01): : 101 - 112
[4] Consumers' Willingness to Buy Environmentally Friendly Products
Cheah, Isaac
Quintal, Vanessa
FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, 2013, 22 : 205 - 209
[5] Animosity and willingness to buy foreign products: Moderating factors in decision-making of Chinese consumers
Wang, Weiyue
He, Hongwei
Li, Yan
ASIA PACIFIC BUSINESS REVIEW, 2013, 19 (01) : 32 - 52
[6] Factors influencing Italian consumers' willingness to buy and pay for insect-fed poultry products
Tiboldo, G.
Casolani, N.
Reguzzi, M. C.
Cominelli, F.
Coderoni, S.
Arata, L.
Mazzoni, E.
JOURNAL OF INSECTS AS FOOD AND FEED, 2024, 10 (09) : 1661 - 1675
[7] Cuteness or Coolness-How Does Different Anthropomorphic Brand Image Accelerate Consumers' Willingness to Buy Green Products?
Lu, Yue
Liu, Yunxiao
Tao, Le
Ye, Shenghong
FRONTIERS IN PSYCHOLOGY, 2021, 12
[8] The Impact of Brand Recognition on Perceived Quality and Willingness to Buy for Dairy Products
Alvino, Letizia
Bakkers, Anouk
VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE, 2019, : 12171 - 12180
[9] Factors Influencing the Consumers' Willingness to Buy in E-commerce
Chen, Shouming
Li, Jie
2009 INTERNATIONAL CONFERENCE ON E-BUSINESS AND INFORMATION SYSTEM SECURITY, VOLS 1 AND 2, 2009, : 285 - 292
[10] The role of risk aversion and brand-related factors in predicting consumers' willingness to buy expiration date-based priced perishable food products
Konuk, Faruk Anil
FOOD RESEARCH INTERNATIONAL, 2018, 112 : 312 - 318

← 1 2 3 4 5 →