Consumers' Willingness to Buy Brand Ginseng Products and its Empirical Study on the Influence Factors

This Logistic model on consumers' willingness to buy brand ginseng products and measurement analysis of influencing factors. Results show that consumers buy brands of ginseng products under the influence of a variety of factors, the primary factor for the consumer's personal factors, including consumer's gender, age, marital status, level of education, household size, household income, prices, purchases, etc.; followed by the awareness of consumers. This article will from three aspects of ginseng to build brand strategy system.