Consumers' Willingness to Buy Brand Ginseng Products and its Empirical Study on the Influence Factors

被引：0
|
作者：
Dai, Yundi [1 ,2 ]
Wen, Yanjiao [2 ]
Xie, Wei [2 ]
Li, Huimin [2 ]
机构：
[1] Jilin Agr Univ, Coll Econ & Management, Changchun 130118, Peoples R China
[2] Changchun Coll Finance & Econ, Dept Management, Changchun 130000, Peoples R China
来源：
PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT AND COMPUTING TECHNOLOGY (ICEMCT-16) | 2016年 / 59卷
关键词：
Brand ginseng products; Purchase intention; Influencing factors; Empirical analysis;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
This Logistic model on consumers' willingness to buy brand ginseng products and measurement analysis of influencing factors. Results show that consumers buy brands of ginseng products under the influence of a variety of factors, the primary factor for the consumer's personal factors, including consumer's gender, age, marital status, level of education, household size, household income, prices, purchases, etc.; followed by the awareness of consumers. This article will from three aspects of ginseng to build brand strategy system.
引用
收藏
页码：24 / 30
页数：7
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