THE EFFECT OF ADVERTISING ON CONSUMER PRICE SENSITIVITY

被引：56
|
作者：
KRISHNAMURTHI, L [1 ]
RAJ, SP [1 ]
机构：
[1] SYRACUSE UNIV,GRAD SCH MANAGEMENT,SYRACUSE,NY 13210
来源：
JOURNAL OF MARKETING RESEARCH | 1985年 / 22卷 / 02期
关键词：
D O I：
10.2307/3151358
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：119 / 129
页数：11
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