Examination of the Relationship between Direct-to-Consumer Advertising Expenditure and Price

被引：0
|
作者：
Radhika Anantharaman
Anju Parthan
Marv Shepherd
机构：
[1] University of Texas at Austin,Center for Pharmacoeconomics
[2] University of Texas at Austin,undefined
[3] The University of Texas at Austin,undefined
[4] Pharmacy Administration,undefined
来源：
Drug information journal : DIJ / Drug Information Association | 2005年 / 39卷 / 1期
关键词：
DTCA; Prescription drugs; Direct-to-consumer advertising; Expenditures; Price;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Objective: Examine the relationship between direct-to-consumer advertising (DTCA) expenditure and prescription drug price from 1997 to 2000 for the top 20 advertised drugs of 1998. Method: The 20 prescription drugs were selected based on DTCA expenditure for 1998 as published in Med AD News. Drug prices were determined using the average wholesale price. Trend graphs were plotted between DTCA expenditure and unit price. The correlation coefficient was calculated between percent change in DTCA expenditure and unit price between 1998 and 2000.
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页码：13 / 24
页数：11
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