THE EFFECT OF ADVERTISING ON CONSUMER PRICE SENSITIVITY

被引：56
|
作者：
KRISHNAMURTHI, L [1 ]
RAJ, SP [1 ]
机构：
[1] SYRACUSE UNIV,GRAD SCH MANAGEMENT,SYRACUSE,NY 13210
来源：
JOURNAL OF MARKETING RESEARCH | 1985年 / 22卷 / 02期
关键词：
D O I：
10.2307/3151358
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：119 / 129
页数：11
相关论文
共 50 条
  • [31] Does Price Framing Affect the Consumer Price Sensitivity of Health Plan Choice?
    Schmitz, Hendrik
    Ziebarth, Nicolas R.
    JOURNAL OF HUMAN RESOURCES, 2017, 52 (01) : 88 - 127
  • [32] Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators
    Wang, Jau-Shyong
    Cheng, Yen-Fen
    Chu, Yi-Ling
    HUMAN FACTORS AND ERGONOMICS IN MANUFACTURING & SERVICE INDUSTRIES, 2013, 23 (05) : 357 - 367
  • [33] Intangible advertising and its effect on consumer choice
    Hanzaee, Kambiz Heidarzadeh
    Behboudi, Mehdi
    Khah, Ateneh Qodsi
    Monsefi, Mitra
    Maneshi, Ali
    AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011, 5 (22):
  • [34] The "Veblen" effect, targeted advertising and consumer welfare
    Pepall, Lynne
    Reiff, Joseph
    ECONOMICS LETTERS, 2016, 145 : 218 - 220
  • [35] THE EFFECT OF PRICE CHANGES ON CONSUMER SAVING
    TYRNI, I
    REVIEW OF ECONOMIC STUDIES, 1964, 31 : 149 - 162
  • [36] THE EFFECT OF PRICE ADVERTISING ON ALCOHOLIC BEVERAGE SALES
    WILCOX, GB
    JOURNAL OF ADVERTISING RESEARCH, 1985, 25 (05) : 33 - 38
  • [37] Advertising and Pricing Decisions with Reference Price Effect
    Zhou, Erfeng
    Zhang, Tinglong
    Ni, Lei
    Fang, Chang
    JOURNAL OF ADVANCED COMPUTATIONAL INTELLIGENCE AND INTELLIGENT INFORMATICS, 2018, 22 (06) : 817 - 822
  • [38] A DYNAMIC ADVERTISING MODEL WITH REFERENCE PRICE EFFECT
    Zhang, Qiao
    Zhang, Jianxiong
    Tang, Wansheng
    RAIRO-OPERATIONS RESEARCH, 2015, 49 (04) : 669 - 688
  • [39] COMPARATIVE PRICE ADVERTISING CONTROVERSY - CONSUMER PERCEPTIONS OF CATALOG SHOWROOM REFERENCE PRICES
    SEWALL, MA
    GOLDSTEIN, MH
    JOURNAL OF MARKETING, 1979, 43 (03) : 85 - 92
  • [40] CONTROLLING DIRECT-TO-CONSUMER ADVERTISING, PROFESSIONAL PROMOTION AND THE PRICE OF PHARMACEUTICAL DRUGS
    Pasdirtz, George W.
    PROCEEDINGS OF THE 2009 WINTER SIMULATION CONFERENCE (WSC 2009 ), VOL 1-4, 2009, : 2047 - 2057
12345