Rewards from brand-customer relationships

被引：0

|

作者：

Tim Ambler

机构：

来源：

Journal of Brand Management | 1999年 / 6卷 / 6期

关键词：

D O I：

10.1057/bm.1999.27

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学科分类号：

摘要：

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页码：364 / 366

页数：2

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