Customer Relationships and Brand Equity: A Study of Bank Retailing in China

被引：0
|
作者：
Marinova, Svetla [1 ]
Cui, Jinhuan [2 ]
Shiu, Eric [3 ]
Marinov, Marin [1 ]
机构：
[1] Aalborg Univ, Aalborg, Denmark
[2] Ind & Commercial Bank China, Beijing, Peoples R China
[3] Univ Birmingham, Birmingham, W Midlands, England
来源：
CHALLENGES AND OPPORTUNITIES OF GLOBAL BUSINESS IN THE NEW MILLENNIUM: CONTEMPORARY ISSUES AND FUTURE TRENDS | 2011年 / 20卷
关键词：
SATISFACTION;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The focus of the paper is the interface between brand equity and customer relationships. The study is conducted in China where the banking sector is gaining market power but the market infrastructure is still developing.
引用
收藏
页码：379 / +
页数：2
相关论文
共 50 条
  • [1] THE ROLES OF CUSTOMER-BRAND RELATIONSHIPS AND BRAND EQUITY IN BRAND EXTENSION ACCEPTANCE
    Chiu, Chao-Min
    Huang, Hsin-Yi
    Weng, Yi-Chin
    Chen, Chieh-Fan
    JOURNAL OF ELECTRONIC COMMERCE RESEARCH, 2017, 18 (02): : 155 - 176
  • [2] Relating brand equity and customer equity An exploratory study
    Romero, Jaime
    Jesus Yague, Maria
    INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2015, 57 (04) : 631 - 651
  • [3] Unpacking brand loyalty in retailing: a three-dimensional approach to customer-brand relationships
    Diallo, Mbaye Fall
    Moulins, Jean-Louis
    Roux, Elyette
    INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2021, 49 (02) : 204 - 222
  • [4] Emotional brand attachment: a factor in customer-bank relationships
    Levy, Shalom
    Hino, Hayiel
    INTERNATIONAL JOURNAL OF BANK MARKETING, 2016, 34 (02) : 136 - 150
  • [5] A Study on Relationships among Customer Value, Relationship Quality and Customer Equity: Zhengzhou Bank of Communications as an Example
    Wu Jianxun
    Xu Xiaodi
    RISUS-JOURNAL ON INNOVATION AND SUSTAINABILITY, 2011, 2 (01): : 70 - 75
  • [6] A Study on Relationships among Customer Value, Relationship Quality and Customer Equity: Zhengzhou Bank of Communications as an Example
    Wu Jianxun
    Xu Xiaodi
    PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II, 2010, : 851 - 855
  • [7] Linking brand equity to customer equity
    Leone, Robert P.
    Rao, Vithala R.
    Keller, Kevin Lane
    Luo, Anita Man
    McAlister, Leigh
    Srivastava, Rajendra
    JOURNAL OF SERVICE RESEARCH, 2006, 9 (02) : 125 - 138
  • [8] The impact of brand equity on customer equity
    Qorbani, Zahra
    Koosha, Hamidreza
    Bagheri, Mohsen
    PROCEEDINGS OF 2019 15TH IRAN INTERNATIONAL INDUSTRIAL ENGINEERING CONFERENCE (IIIEC), 2019, : 212 - 222
  • [9] Customer reactions to bank hypocrisy: the moderating role of customer-company identification and brand equity
    Hur, Won-Moo
    Kim, Yeonshin
    INTERNATIONAL JOURNAL OF BANK MARKETING, 2020, 38 (07) : 1553 - 1574
  • [10] A Study on the Impact of Customer Interactions in Virtual Brand Community on Brand Equity
    Liu, Bo
    Catamco, Ethel D.
    Liu, Boheng
    DESIGN, USER EXPERIENCE, AND USABILITY, DUXU 2024, PT III, 2024, 14714 : 257 - 277
12345