Customer Relationships and Brand Equity: A Study of Bank Retailing in China

被引：0
|
作者：
Marinova, Svetla [1 ]
Cui, Jinhuan [2 ]
Shiu, Eric [3 ]
Marinov, Marin [1 ]
机构：
[1] Aalborg Univ, Aalborg, Denmark
[2] Ind & Commercial Bank China, Beijing, Peoples R China
[3] Univ Birmingham, Birmingham, W Midlands, England
来源：
CHALLENGES AND OPPORTUNITIES OF GLOBAL BUSINESS IN THE NEW MILLENNIUM: CONTEMPORARY ISSUES AND FUTURE TRENDS | 2011年 / 20卷
关键词：
SATISFACTION;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The focus of the paper is the interface between brand equity and customer relationships. The study is conducted in China where the banking sector is gaining market power but the market infrastructure is still developing.
引用
收藏
页码：379 / +
页数：2
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