Business models and market entry mode choice of small software firms

被引：41
|
作者：
Ojala A. [1 ]
Tyrväinen P. [1 ]
机构：
[1] Department of Computer Science and Information Systems, University of Jyväskylä, FI-40014 Jyväskylä, University of Jyvaskyla
来源：
Journal of International Entrepreneurship | 2006年 / 4卷 / 2-3期
关键词：
Business models; Entry mode; Market entry; Small firms; Software;
D O I：
10.1007/s10843-006-0001-z
中图分类号：
学科分类号：
摘要：
So far the critical choice of the entry mode for a target country has been examined ignoring the special features of firms. Particularly, the impact of the wide variation of business models of software firms has been ignored. This multi case study investigates the relation between the business model and the entry mode, of eight software firms. The results imply that the product strategy and the service and implementation model of a software firm are closely connected to the entry mode choice, while the distribution model of intangible software products does not seem to have an impact on the operation mode. © Springer Science+Business Media, LLC 2007.
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页码：69 / 81
页数：12
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