Reimagining marketing strategy: driving the debate on grand challenges

被引：0
|
作者：
Ko de Ruyter
Debbie Isobel Keeling
Kirk Plangger
Matteo Montecchi
Maura L. Scott
Darren W. Dahl
机构：
[1] King’s College,
[2] London,undefined
[3] University of Sussex,undefined
[4] Florida State University,undefined
[5] University of British Columbia,undefined
来源：
Journal of the Academy of Marketing Science | 2022年 / 50卷
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页码：13 / 21
页数：8
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