Reimagining marketing strategy: driving the debate on grand challenges

被引：0

|

作者：

Ko de Ruyter

Debbie Isobel Keeling

Kirk Plangger

Matteo Montecchi

Maura L. Scott

Darren W. Dahl

机构：

[1] King’s College,

[2] London,undefined

[3] University of Sussex,undefined

[4] Florida State University,undefined

[5] University of British Columbia,undefined

来源：

Journal of the Academy of Marketing Science | 2022年 / 50卷

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页码：13 / 21

页数：8

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