Customer asset orientation and its impact on the relationship between market orientation and new product development performance

被引：0
|
作者：
Wang, Yonggui [1 ,2 ]
Shi, Guicheng [3 ]
Yang, Zhong [2 ]
Zhang, Xiao [2 ]
机构：
[1] Nanjing Univ, Sch Business, Dept Mkt, Nanjing 210093, Peoples R China
[2] Nanjing Univ, Sch Business, Nanjing 210093, Peoples R China
[3] Macau Univ Sci & Technol, Fac Management & Adm, Macau, Peoples R China
来源：
2006 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1 AND 2, PROCEEDINGS | 2006年
基金：
中国国家自然科学基金;
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
While the benefits of market orientation are largely accepted and the importance of customer asset are widely recognized, a group of scholars and managers remain skeptical, and few studies have empirically examined the complexity of the effects of these constructs on firm performance. The study is to develop a valid measure of customer asset orientation and then examine its impact the relationship between market orientation and new product development performance by distinguishing responsive market orientation and proactive market orientation. Based on evidence from China firms, the moderating effect of customer asset orientation is found.
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页码：52 / +
页数：2
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