Customer asset orientation and its impact on the relationship between market orientation and new product development performance

被引：0

作者：

Wang, Yonggui ^{[1
,2
]}

Shi, Guicheng ^{[3
]}

Yang, Zhong ^{[2
]}

Zhang, Xiao ^{[2
]}

机构：

[1] Nanjing Univ, Sch Business, Dept Mkt, Nanjing 210093, Peoples R China

[2] Nanjing Univ, Sch Business, Nanjing 210093, Peoples R China

[3] Macau Univ Sci & Technol, Fac Management & Adm, Macau, Peoples R China

来源：

2006 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1 AND 2, PROCEEDINGS | 2006年

基金：

中国国家自然科学基金;

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

While the benefits of market orientation are largely accepted and the importance of customer asset are widely recognized, a group of scholars and managers remain skeptical, and few studies have empirically examined the complexity of the effects of these constructs on firm performance. The study is to develop a valid measure of customer asset orientation and then examine its impact the relationship between market orientation and new product development performance by distinguishing responsive market orientation and proactive market orientation. Based on evidence from China firms, the moderating effect of customer asset orientation is found.

引用

页码：52 / +

页数：2

共 50 条

[31] The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance
Thoumrungroje, Amonrat
Racela, Olimpia
JOURNAL OF STRATEGIC MARKETING, 2013, 21 (02) : 140 - 159
[32] THE CONNUBIAL RELATIONSHIP BETWEEN MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION
Kwak, Hyokjin
Jaju, Anupam
Puzakova, Marina
Rocereto, Joseph F.
JOURNAL OF MARKETING THEORY AND PRACTICE, 2013, 21 (02) : 141 - 161
[33] Market orientation in uncertain environments: The enabling role of effectuation orientation in new product development
Taghvaee, Somayeh
Talebi, Kambiz
EUROPEAN MANAGEMENT JOURNAL, 2023, 41 (02) : 323 - 335
[34] The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective
Morgan, Todd
Anokhin, Sergey
Kretinin, Andrey
Frishammar, Johan
INTERNATIONAL SMALL BUSINESS JOURNAL-RESEARCHING ENTREPRENEURSHIP, 2015, 33 (07): : 731 - 751
[35] Impact of market orientation on firm's customer-based performance: the moderating role of employee orientation
Babu, Mujahid Mohiuddin
Liu, Hongfei
Jayawardhena, Chanaka
Dey, Bidit Lal
JOURNAL OF MARKETING MANAGEMENT, 2019, 35 (7-8) : 662 - 692
[36] The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs
Stefania Migliori
Daniel Pittino
Augusta Consorti
Lorenzo Lucianetti
International Entrepreneurship and Management Journal, 2019, 15 : 793 - 814
[37] The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs
Migliori, Stefania
Pittino, Daniel
Consorti, Augusta
Lucianetti, Lorenzo
INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL, 2019, 15 (03) : 793 - 814
[38] The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance
Amin, Muslim
Thurasamy, Ramayah
Aldakhil, Abdullah M.
Bin Kaswuri, Aznur Hafeez
NANKAI BUSINESS REVIEW INTERNATIONAL, 2016, 7 (01) : 39 - 59
[39] The effect of market orientation on innovation speed and new product performance
Carbonell, Pilar
Rodriguez Escudero, Ana I.
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2010, 25 (07) : 501 - 513
[40] Market orientation, technological opportunity, and new product innovation performance
Qu, Yan
Mardani, Abbas
JOURNAL OF BUSINESS RESEARCH, 2023, 162

← 1 2 3 4 5 →