ENVIRONMENTAL IMAGE OF METALLURGICAL COMPANY

For many years metallurgical plants belonged to a group of companies polluting the most the natural environment. Legislative rules and consequently made environmental policy of the government forced companies to introduce the sustainable development principles. The metallurgical companies have decided to implement environmental management systems and invest in production facilities and technologies. The investment in production sites and modern solutions resulting in friendly environment does not guarantee the positive attitude of citizens to the company. Measuring opinions and attitudes can help to define environmental image of metallurgical company and assess the effectiveness of environmental investments. The paper is based on face-to-face interview which took place on the Czech market. The primary survey includes 500 questionnaires conducted with respondents living in a city with metallurgical plant. Logistic regression is applied for attitude measurement.