REVISITING DETERMINANTS OF SPORTS SPONSORSHIP RESPONSE: A SCHEMA THEORY PERSPECTIVE

被引：0

作者：

Close, Angeline ^{[1
]}

Song, Young-A ^{[1
]}

机构：

[1] Univ Texas Austin, Austin, TX 78712 USA

来源：

IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年

关键词：

BRAND-IMAGE; CONSUMER; EVENT; SPOKESPERSON; CONGRUENCE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：369 / 372

页数：4

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