REVISITING DETERMINANTS OF SPORTS SPONSORSHIP RESPONSE: A SCHEMA THEORY PERSPECTIVE

被引：0

作者：

Close, Angeline ^{[1
]}

Song, Young-A ^{[1
]}

机构：

[1] Univ Texas Austin, Austin, TX 78712 USA

来源：

IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年

关键词：

BRAND-IMAGE; CONSUMER; EVENT; SPOKESPERSON; CONGRUENCE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：369 / 372

页数：4

共 50 条

[31] Situational determinants of software piracy: An equity theory perspective
Glass, RS
Wood, WA
JOURNAL OF BUSINESS ETHICS, 1996, 15 (11) : 1189 - 1198
[32] Considerations of the social, individual, and embodied: A response to comments on "Schema theory revisited"
McVee, Mary B.
Gavelek, James R.
Dunsmore, Kailonnie L.
REVIEW OF EDUCATIONAL RESEARCH, 2007, 77 (02) : 245 - 248
[33] A Study of Listening Teaching in High School English Class from the Perspective of Schema Theory
黄国芬
英语广场(学术研究), 2012, (02) : 80 - 83
[34] PUTTING ITEM RESPONSE THEORY INTO PERSPECTIVE
WOOD, TM
RESEARCH QUARTERLY FOR EXERCISE AND SPORT, 1987, 58 (03) : 216 - 220
[35] A Jewish Perspective of the Theory of Evolution - A Response
Steinberg, Avraham
RAMBAM MAIMONIDES MEDICAL JOURNAL, 2011, 2 (02):
[36] DETERMINANTS AND SIGNIFICANCE OF HUMOR STYLES: THE IDENTITY CONTROL THEORY PERSPECTIVE
Milakovic, Ivana Kursan
Milavic, Marija
EKONOMSKA MISAO I PRAKSA-ECONOMIC THOUGHT AND PRACTICE, 2021, 30 (02): : 341 - 366
[37] Determinants of learning motivation from the perspective of Self determination theory
Magdalena, Stan Maria
Gabriela, Plaiasu Adriana
PROCEEDINGS OF THE 11TH INTERNATIONAL CONFERENCE ON ELECTRONICS, COMPUTERS AND ARTIFICIAL INTELLIGENCE (ECAI-2019), 2019,
[38] Identifying determinants of refurbished apparel adoption: An attribution theory perspective
Sharma, Himanshu
JOURNAL OF CONSUMER BEHAVIOUR, 2024, 23 (01) : 3 - 14
[39] Investigating the determinants of medical crowdfunding performance: a signaling theory perspective
Chen, Yuangao
Zhou, Shasha
Jin, Wangyan
Chen, Shenqing
INTERNET RESEARCH, 2023, 33 (03) : 1134 - 1156
[40] Determinants and benefits of over-certification: A signaling theory perspective
Valero-Gil, Jesus
Daddi, Tiberio
Scarpellini, Sabina
Marrucci, Luca
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, 2024, 31 (06) : 5984 - 5999

← 1 2 3 4 5 →