REVISITING DETERMINANTS OF SPORTS SPONSORSHIP RESPONSE: A SCHEMA THEORY PERSPECTIVE

被引：0

作者：

Close, Angeline ^{[1
]}

Song, Young-A ^{[1
]}

机构：

[1] Univ Texas Austin, Austin, TX 78712 USA

来源：

IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年

关键词：

BRAND-IMAGE; CONSUMER; EVENT; SPOKESPERSON; CONGRUENCE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：369 / 372

页数：4

共 50 条

[21] DETERMINANTS OF FACULTY PAY - AN AGENCY THEORY PERSPECTIVE
GOMEZMEJIA, LR
BALKIN, DB
ACADEMY OF MANAGEMENT JOURNAL, 1992, 35 (05): : 921 - 955
[22] A life course perspective on determinants of discontinuance of active participation in sports activities
Chen, Xiaoyue
Kemperman, Astrid
Timmermans, Harry
PREVENTIVE MEDICINE REPORTS, 2023, 36
[23] Revisiting the plastic number theory from the perspective of perceptual psychology
Proietti, Tiziana
ARCHITECTURAL SCIENCE REVIEW, 2021, 64 (04) : 346 - 358
[24] Psychological response to injury in combat sports: An international perspective
Galloway, S
JOURNAL OF SPORT & EXERCISE PSYCHOLOGY, 2004, 26 : S76 - S76
[25] CONSTITUTIONAL THEORY IN PERSPECTIVE - A RESPONSE
SAPHIRE, RB
NORTHWESTERN UNIVERSITY LAW REVIEW, 1984, 78 (06) : 1435 - 1462
[26] Domestication and Foreignization from Perspective of Schema Theory -Culture: an Indispensible Element in Translation
Zhang, Lizhou
PROCEEDINGS OF 2014 2ND INTERNATIONAL CONFERENCE IN HUMANITIES, SOCIAL SCIENCES AND GLOBAL BUSINESS MANAGEMENT (ISSGBM 2014), VOL 28, 2014, 28 : 354 - 358
[27] Development Strategy of Marine Sports Tourism: A Perspective of Cost Theory
Li, Zhaojin
Niu, Yuzhi
JOURNAL OF COASTAL RESEARCH, 2020, : 17 - 20
[28] Research on Sports Education Design under the Perspective of Flow Theory
Zhong Juhua
2013 FOURTH INTERNATIONAL CONFERENCE ON EDUCATION AND SPORTS EDUCATION (ESE 2013), PT II, 2013, 12 : 553 - 557
[29] DETERMINANTS OF ENTREPRENEURIAL INTENTION IN PERSPECTIVE OF THEORY OF PLANNED BEHAVIOUR
Anjum, Temoor
Sharifi, Shiva
Nazar, Nida
Farrukh, Muhammad
MANAGEMENT THEORY AND STUDIES FOR RURAL BUSINESS AND INFRASTRUCTURE DEVELOPMENT, 2018, 40 (04): : 429 - 441
[30] Determinants of restaurant internationalization: an upper echelons theory perspective
Lee, Won Seok
Kim, Insin
Moon, Joonho
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2016, 28 (12) : 2864 - 2887

← 1 2 3 4 5 →