REVISITING DETERMINANTS OF SPORTS SPONSORSHIP RESPONSE: A SCHEMA THEORY PERSPECTIVE

被引：0
|
作者：
Close, Angeline [1 ]
Song, Young-A [1 ]
机构：
[1] Univ Texas Austin, Austin, TX 78712 USA
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
关键词：
BRAND-IMAGE; CONSUMER; EVENT; SPOKESPERSON; CONGRUENCE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：369 / 372
页数：4
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