Special issue on building, implementing, and managing brand equity in business markets

被引：2
|
作者：
LaPlaca, Peter J.
机构：
来源：
INDUSTRIAL MARKETING MANAGEMENT | 2010年 / 39卷 / 08期
关键词：
D O I：
10.1016/j.indmarman.2010.10.001
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1219 / 1222
页数：4
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