Beyond brand equity: Managing mature brands

被引：0
|
作者：
Huffman, C
机构：
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXIV | 1997年 / 24卷
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：251 / 252
页数：2
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