Beyond brand equity: Managing mature brands

被引：0

|

作者：

Huffman, C

机构：

来源：

ADVANCES IN CONSUMER RESEARCH, VOL XXIV | 1997年 / 24卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：251 / 252

页数：2

相关论文

共 50 条

[41] Branding knowledge: Brand building beyond product and service brands
M J Eppler
M Will
Journal of Brand Management, 2001, 8 (6) : 445 - 456
[42] MANAGING BRAND EQUITY - CAPITALIZING ON THE VALUE OF A BRAND-NAME - AAKER,DA
LONGWELL, GJ
JOURNAL OF BUSINESS RESEARCH, 1994, 29 (03) : 247 - 248
[43] The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands
Reinders, Machiel J.
Bartels, Jos
JOURNAL OF BRAND MANAGEMENT, 2017, 24 (01) : 68 - 85
[44] When Brands Join Hands: Examining the Reciprocal Effects of Brand Alliance Strategies on Partner Brand Equity
Swaminathan, Vanitha
ADVANCES IN CONSUMER RESEARCH, VOL 33, 2006, 33 : 43 - 45
[45] Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers' Contributions to Build Nonprofit Organizations' Brands
Nogueira, Mafalda
Santarem, Francisco
Gomes, Sandra
JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, 2020, 32 (01) : 73 - 104
[46] The Influence of Social Media Marketing on Brand Equity in Evoking Brand Choice Intention Amongst Smartphone Brands
Adiputro, Muhammad Ridzki
Nugroho, Agung
EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT: A 2025 VISION TO SUSTAIN ECONOMIC DEVELOPMENT DURING GLOBAL CHALLENGES, 2020, : 4134 - 4150
[47] EFFECT OF SOCIAL MEDIA MARKETING OF LUXURY BRANDS ON BRAND EQUITY, CUSTOMER EQUITY AND CUSTOMER PURCHASE INTENTION
Ahmed, Rizwan Raheem
Zaidi, Erum Zahoor
Alam, Syed Hasnain
Streimikiene, Dalia
Parmar, Vishnu
AMFITEATRU ECONOMIC, 2023, 25 (62) : 265 - 282
[48] A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands
Cifci, Sertac
Ekinci, Yuksel
Whyatt, Georgina
Japutra, Arnold
Molinillo, Sebastian
Siala, Haytham
JOURNAL OF BUSINESS RESEARCH, 2016, 69 (09) : 3740 - 3747
[49] The antecedents and dimensions of brand equity: a study on brands of clothing stores in Fortaleza city
Freire Castelo, Jose Sarto
Matos Coelho, Arnaldo Fernandes
de Oliveira Cabral, Jose Ednilson
REVISTA CIENCIAS ADMINISTRATIVAS, 2013, 19 (02): : 579 - 606
[50] THE PROVINCIALISM OF GLOBAL BRANDS AN EMPIRICAL ANALYSIS OF BRAND EQUITY DIFFERENCES IN MEXICO AND GERMANY
Cleff, Thomas
Fischer, Lena
Walter, Nadine
INTERDISCIPLINARY MANAGEMENT RESEARCH VI, 2010, 6 : 776 - +

← 1 2 3 4 5 →