Special issue on building, implementing, and managing brand equity in business markets

被引：2

|

作者：

LaPlaca, Peter J.

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2010年 / 39卷 / 08期

关键词：

D O I：

10.1016/j.indmarman.2010.10.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：1219 / 1222

页数：4

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