BELIEVE IT OR NOT: HOW SOCIAL AXIOMS IMPACT ON CUSTOMER PERCEPTIONS OF CORPORATE BRAND REPUTATION

被引：0

作者：

Money, Kevin ^{[1
]}

West, Bettina ^{[2
]}

Hillenbrand, Carola ^{[1
]}

机构：

[1] Univ Reading, Reading RG6 2AH, Berks, England

[2] Ryerson Univ, Toronto, ON, Canada

来源：

LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：836 / 836

页数：1

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