BELIEVE IT OR NOT: HOW SOCIAL AXIOMS IMPACT ON CUSTOMER PERCEPTIONS OF CORPORATE BRAND REPUTATION

被引：0
|
作者：
Money, Kevin [1 ]
West, Bettina [2 ]
Hillenbrand, Carola [1 ]
机构：
[1] Univ Reading, Reading RG6 2AH, Berks, England
[2] Ryerson Univ, Toronto, ON, Canada
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：836 / 836
页数：1
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