BELIEVE IT OR NOT: HOW SOCIAL AXIOMS IMPACT ON CUSTOMER PERCEPTIONS OF CORPORATE BRAND REPUTATION

被引：0
|
作者：
Money, Kevin [1 ]
West, Bettina [2 ]
Hillenbrand, Carola [1 ]
机构：
[1] Univ Reading, Reading RG6 2AH, Berks, England
[2] Ryerson Univ, Toronto, ON, Canada
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：836 / 836
页数：1
相关论文
共 50 条
  • [31] The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
    Liu, Matthew Tingchi
    Wong, Ipkin Anthony
    Shi, Guicheng
    Chu, Rongwei
    Brock, James L.
    JOURNAL OF SERVICES MARKETING, 2014, 28 (03) : 181 - 194
  • [32] The Impact of Corporate Social Responsibility on Relationship Quality and Customer Citizenship Behavior: Hotel Reputation as a Moderator
    Mohammad Shafiee, Majid
    Tabaeeian, Reihaneh Alsadat
    JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM, 2022, 23 (05) : 1136 - 1158
  • [33] Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation
    Swaen, Valerie
    Demoulin, Nathalie
    Pauwels-Delassus, Veronique
    JOURNAL OF BUSINESS RESEARCH, 2021, 131 : 709 - 721
  • [34] Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity
    Zhao, Yan
    Abbas, Manzir
    Samma, Madeeha
    Ozkut, Tarik
    Munir, Mubbasher
    Rasool, Samma Faiz
    FRONTIERS IN PSYCHOLOGY, 2021, 12
  • [35] The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators
    Jenny van Doorn
    Marjolijn Onrust
    Peter C. Verhoef
    Marnix S. Bügel
    Marketing Letters, 2017, 28 : 607 - 619
  • [36] PROMOTION OF CORPORATE SOCIAL RESPONSIBILITY BY STRENGTHENING THE BRAND EQUITY FOR THE CUSTOMER
    Arlauskiene, Renata
    Vanagiene, Vitalija
    MANAGEMENT THEORY AND STUDIES FOR RURAL BUSINESS AND INFRASTRUCTURE DEVELOPMENT, 2011, 29 : 14 - 21
  • [37] Corporate Social Responsibility and Customer-Based Brand Equity
    Vasiukov, Denis
    Fernandes, Paula Odete
    Pashkina, Olga
    EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT THROUGH VISION 2020, 2019, : 4594 - 4604
  • [38] Corporate Social Responsibility and Customer Loyalty in Food Chains-Mediating Role of Customer Satisfaction and Corporate Reputation
    Ali, Waris
    Danni, Yu
    Latif, Badar
    Kouser, Rehana
    Baqader, Saleh
    SUSTAINABILITY, 2021, 13 (16)
  • [39] The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation
    David Eberle
    Guido Berens
    Ting Li
    Journal of Business Ethics, 2013, 118 : 731 - 746
  • [40] The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation
    Eberle, David
    Berens, Guido
    Li, Ting
    JOURNAL OF BUSINESS ETHICS, 2013, 118 (04) : 731 - 746
12345