The Application Research of Correspondence Analysis Method in Brand Image

被引：0
|
作者：
Luo Xuemei [1 ]
机构：
[1] Guangxi Univ Finance & Econ, Sch Business Adm, Nanning 530003, Guangxi, Peoples R China
来源：
PROCEEDINGS OF 2013 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY | 2013年
关键词：
Correspondence analysis; Brand image research; Application;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The correspondence analysis is a quantitative means for brand image, it can help enterprises to more accurately perceive the brand's image in the eyes of consumers, thus informs of the gap between the image and the corporation desire to build, and help enterprises to take corresponding measures to adjust the methods of brand shaping.
引用
收藏
页码：149 / 153
页数：5
相关论文
共 50 条
  • [1] Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis
    Li, ZhengMin
    COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE, 2022, 2022
  • [2] Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis
    Li, ZhengMin
    COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE, 2022, 2022
  • [3] Brand image and lexicographic analysis: an application to shopping malls
    Ortegon-Cortazar, Leonardo
    Royo Vela, Marcelo
    CUADERNOS DE GESTION, 2015, 15 (02): : 143 - 162
  • [4] CORRESPONDENCE-ANALYSIS - THE METHOD AND ITS APPLICATION
    MELLINGER, M
    CHEMOMETRICS AND INTELLIGENT LABORATORY SYSTEMS, 1987, 2 (1-3) : 61 - 77
  • [5] Research on key factor method and application of brand srtructure selection
    Gu Feng
    Huang Xiaohe
    2006 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS (SOLI 2006), PROCEEDINGS, 2006, : 809 - +
  • [6] Correspondence Analysis - Theory and Application in Management Accounting Research
    Duller, Christine
    NUMERICAL ANALYSIS AND APPLIED MATHEMATICS, VOLS I-III, 2010, 1281 : 1905 - 1908
  • [7] A brand's eye view of correspondence analysis
    Hoare, Jake
    Bock, Tim
    INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2019, 61 (01) : 12 - 21
  • [8] Correspondence Analysis of Association Test of the New Brand Name
    Jie, Shuiping
    INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT (EBM2011), VOLS 1-6, 2011, : 1481 - 1484
  • [9] Research on Information Analysis Method and Application of Laser-Inducing Chlorophyll Fluorescence Image
    Cao Ning
    Le Jing
    Hua Dengxin
    Wan Wenbo
    Li Jing
    PROCEEDINGS OF 2013 IEEE 11TH INTERNATIONAL CONFERENCE ON ELECTRONIC MEASUREMENT & INSTRUMENTS (ICEMI), 2013, : 910 - 913
  • [10] The application research of wavelet analysis on image compression
    Li, XL
    Li, JP
    Zhang, JW
    Wavelet Analysis and Active Media Technology Vols 1-3, 2005, : 733 - 735
12345