Strategic brand Management: Create, evaluate and manage brand value

被引：0

作者：

del Pilar Melara, Ma ^{[1
]}

机构：

[1] Univ Pontificia Comillas Madrid, Fac Ciencias Econ & Empresariales, ICADE, Mkt, Madrid, Spain

来源：

ESIC MARKET | 2013年 / 44卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：231 / 233

页数：3

共 50 条

[31] The brand authenticity continuum: strategic approaches for building value
Napoli, Julie
Dickinson-Delaporte, Sonia
Beverland, Michael B.
JOURNAL OF MARKETING MANAGEMENT, 2016, 32 (13-14) : 1201 - 1229
[32] Better measurement and management of brand value
Crimmins, JC
JOURNAL OF ADVERTISING RESEARCH, 2000, 40 (06) : 136 - 144
[33] Multidimensional dashboards for evaluating strategic brand management processes for multi-brand companies
Erkollar, Alptekin
Oberer, Birgit
12TH INTERNATIONAL STRATEGIC MANAGEMENT CONFERENCE, ISMC 2016, 2016, 235 : 505 - 513
[34] STRATEGIC BRAND MANAGEMENT - NEW APPROACHES TO CREATING AND EVALUATING BRAND EQUITY - KAPFERER,JN
ZIMMER, MR
JOURNAL OF MARKETING, 1994, 58 (03) : 118 - 119
[35] STRATEGIC BRAND MANAGEMENT - NEW APPROACHES TO CREATING AND EVALUATING BRAND EQUITY - KAPFERER,JN
BULLER, E
LIBRARY JOURNAL, 1994, 119 (07) : 88 - 88
[36] Analysis on Brand Value Evaluation and Management
Li, Jicheng
Wang, Fangfang
PROCEEDINGS OF THE 2016 2ND INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND TECHNOLOGY EDUCATION (ICSSTE 2016), 2016, 55 : 973 - 976
[37] BETTER MEASUREMENT AND MANAGEMENT OF BRAND VALUE
CRIMMINS, JC
JOURNAL OF ADVERTISING RESEARCH, 1992, 32 (04) : 11 - 19
[38] Emotional branding and the strategic value of the Doppelganger brand image
Thompson, CJ
Rindfleisch, A
Arsel, Z
JOURNAL OF MARKETING, 2006, 70 (01) : 50 - 64
[39] Electronic games: can they create value for the moderate drinking brand?
Mulcahy, Rory
Russell-Bennett, Rebekah
Rundle-Thiele, Sharyn
JOURNAL OF SOCIAL MARKETING, 2015, 5 (03) : 258 - 278
[40] Brand value: how affective labour helps create brands
Carah, Nicholas
CONSUMPTION MARKETS & CULTURE, 2014, 17 (04) : 346 - 366

← 1 2 3 4 5 →