Strategic brand Management: Create, evaluate and manage brand value

被引：0
|
作者：
del Pilar Melara, Ma [1 ]
机构：
[1] Univ Pontificia Comillas Madrid, Fac Ciencias Econ & Empresariales, ICADE, Mkt, Madrid, Spain
来源：
ESIC MARKET | 2013年 / 44卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：231 / 233
页数：3
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