STRATEGIC BRAND MANAGEMENT - NEW APPROACHES TO CREATING AND EVALUATING BRAND EQUITY - KAPFERER,JN

被引：0
|
作者：
BULLER, E
机构：
来源：
LIBRARY JOURNAL | 1994年 / 119卷 / 07期
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D O I：
暂无
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
引用
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页码：88 / 88
页数：1
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