NEW PRODUCT SUCCESS AND FAILURE - 3 CASE STUDIES

被引：15
|
作者：
DAVIS, JS
机构：
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1988年 / 17卷 / 02期
关键词：
D O I：
10.1016/0019-8501(88)90012-0
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：103 / 109
页数：7
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