NEW PRODUCT SUCCESS AND FAILURE - 3 CASE STUDIES

被引：15

|

作者：

DAVIS, JS

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1988年 / 17卷 / 02期

关键词：

D O I：

10.1016/0019-8501(88)90012-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：103 / 109

页数：7

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