NEW PRODUCT SUCCESS AND FAILURE - 3 CASE STUDIES

被引：15

|

作者：

DAVIS, JS

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1988年 / 17卷 / 02期

关键词：

D O I：

10.1016/0019-8501(88)90012-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：103 / 109

页数：7

相关论文

共 50 条

[31] Explaining process orientation failure and success in health care - three case studies
Hellman, Stefan
Kastberg, Gustaf
Siverbo, Sven
JOURNAL OF HEALTH ORGANIZATION AND MANAGEMENT, 2015, 29 (06) : 638 - 653
[32] NEW PRODUCT SCENARIOS - PROSPECTS FOR SUCCESS
CALANTONE, R
COOPER, RG
JOURNAL OF MARKETING, 1981, 45 (02) : 48 - 60
[33] NEW PRODUCT SUCCESS IN INDUSTRIAL FIRMS
COOPER, RG
INDUSTRIAL MARKETING MANAGEMENT, 1982, 11 (03) : 215 - 223
[34] Improving the success of new product development
Hoban, TJ
FOOD TECHNOLOGY, 1998, 52 (01) : 46 - 49
[35] Maximizing new product introduction success
Wuensch, Matt
SMT Surface Mount Technology Magazine, 2010, 25 (06): : 56 - 60
[36] Improving the success of new product development
Food Technol, 1 (46):
[37] EARLY PREDICTION OF NEW PRODUCT SUCCESS
KING, WR
JOURNAL OF ADVERTISING RESEARCH, 1966, 6 (02) : 8 - 13
[38] PDMA success measurement project: Recommended measures for product development success and failure
Griffin, A
Page, AL
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1996, 13 (06) : 478 - 496
[39] Success and failure of product development in the Danish food sector
Kristensen, K
Ostergaard, P
Juhl, HJ
FOOD QUALITY AND PREFERENCE, 1998, 9 (05) : 333 - 342
[40] Interim report on measuring product development success and failure
Griffin, Abbie
Page, Albert I.
Journal of Product Innovation Management, 1993, 10 (04)

← 1 2 3 4 5 →