MANAGING BRAND EQUITY - CAPITALIZING ON THE VALUE OF A BRAND-NAME - AAKER,DA

被引：7
|
作者：
LONGWELL, GJ [1 ]
机构：
[1] TULANE UNIV,NEW ORLEANS,LA 70118
来源：
JOURNAL OF BUSINESS RESEARCH | 1994年 / 29卷 / 03期
关键词：
D O I：
10.1016/0148-2963(94)90009-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：247 / 248
页数：2
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