MANAGING BRAND EQUITY - CAPITALIZING ON THE VALUE OF A BRAND-NAME - AAKER,DA

被引：7

|

作者：

LONGWELL, GJ ^{[1
]}

机构：

[1] TULANE UNIV,NEW ORLEANS,LA 70118

来源：

JOURNAL OF BUSINESS RESEARCH | 1994年 / 29卷 / 03期

关键词：

D O I：

10.1016/0148-2963(94)90009-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：247 / 248

页数：2

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