THE APPLICATION OF PRODUCT LIFE-CYCLE THEORY TO POPULAR RECORD MARKETING

被引：5
|
作者：
MEENAGHAN, A [1 ]
TURNBULL, PW [1 ]
机构：
[1] COLL MARKETING & DESIGN, DUBLIN, IRELAND
来源：
EUROPEAN JOURNAL OF MARKETING | 1981年 / 15卷 / 05期
关键词：
D O I：
10.1108/EUM0000000004881
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1 / 50
页数：50
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